I am now hooked onto the mobile gaming app Clash of Clans.
Listening to people playing the game is hilarious:
"I need more money to buy a dragon"
"they destroyed my clan castle and the barbarians took all my money"
"you should definitely get more Giants"
What is it that makes it so addictive and so compulsive?
Is it the chance to have Giants and Barbarians invading cities, have their TV ads worked really well or is it the need to achieve and move ON TO THE NEXT LEVEL? The aim of the game is to build up your village and clan in order to defeat other Clans. Or as Supercell say (the makers of the game) "Join the international fray that is Clash of Clans. Customize your village, build an army and crush your opponents." Sounds tempting and it sounds like something you should be involved in. Just like Candy Crush before it and Angry Birds, the game gives you points and percentages of how well you did in a battle and the aim is to always go for 100% (well at least it is for me). From this, you get to join different clans and this social aspect has now made it vitally important that i succeed. I dare not let my clan mates down.
I think the Gaming companies know how to keep us hooked. Most of these apps and games we play on our phones nowadays are pushing you to achieve perfection and never allowing you to leave. You finish one level and immediately you are told that there is more to complete and it is this desire of ours to finish what we have started that compels us to keep on playing. Added to this, there are many differing elements of purchasing in app bonuses or extras that add its own element for each individual. Entice the players with the bonuses but make sure that when they have reached one target that another one is immediately placed in front of them.
Maybe this is what companies can do to encourage workers.
The ever moving and evolving target may motivate employees to work harder. The aim though here is to dangle a carrot and give them steps to work towards. In the game there is no real end point and the potential idea of never ending success (unrealistic i guess) may keep employees on their toes. However, once you have reached that point where the target is met then boredom is just around the corner. Here the importance of progress and responsibility is needed for employees to feel self worth.
I eventually stopped playing Candy Crush solely because it was taking over my life; which Clash of Clans is starting to do so too. Keep it fresh, keep on with the incentives and the fans will keep on coming back.
Clash of Clans is a lot of fun. I'm not good at it but i could be.
Can you see the POTENTIAL?